Concept support, technical planning and the execution of five interactive brand experience stations in the House of Schwarzkopf: reliving the Schwarzkopf history on the Heritage Wall, aroma experience via scented tulips on the Fragrance Table with aroma choice via RFID sensors, AR testing of new hairstyles in real time on the Magic Mirror, designing a personal giveaway at the Personalization Station including capturing your own silhouette und laser engraving this on, for instance, a brush, or recording a mini-clip für social media in the Spatial Installation, captured by 15 cameras arranged in a quarter circle.
