partnerSebastian Binz, Das Schauwerk, Max Braun Lichttechnik, FRIDIE interactive
Co-concept, design, UI/UX, engineering, and production of a physical exhibit complementing the Virtual Technology Showroom and bringing NXP's product portfolio to life in a tangible way at trade shows. The virtual "World of NXP" was recreated as an acrylic cityscape featuring an integrated touchscreen and an interactive token drop zone. Twelve individually programmed tokens triggered real-time 3D animations beneath the acrylic model as well as synchronized content on a large LED wall, creating a seamless, visually engaging, and intuitive interactive experience.
