Requirements analysis and workshop facilitation with Samsung, followed by the concept, design, and implementation of a mobile Smart Home Brandspace focused on maximum flexibility and efficient transport. Visitors experienced a carefully designed user journey that guided them through different themes and interactive stations based on their interests, allowing them to explore Samsung's smart home products and technologies in an engaging and intuitive way. The Samsung Smart Home was realized as a mobile apartment built from modular containers, featuring dedicated kitchen, living room, home office, and entrance areas.
